Digital Marketing | What is Digital Marketing?

What is Digital Marketing?

Digital Marketing means advertising or marketing of products and services through electronic devices.


But, many websites will say that “digital marketing is an umbrella term for all of your blah blah….” this definition is most suited for Online Marketing.

Let’s break it into a simpler form for easy understanding, we live in a world which is surrounded by technology such as television, radio, computers, laptops, and smartphones, etc. and thus we all prefer shopping through these devices, we also try to find places near us and we compare things online for average customer review to get the best.

So, what best platform a business owner can get the producers to advertise their products and services on these platforms and we the consumers see them and decide to buy them or not, that is how digital marketing is done with these mediums.

Marketing is done when you connect with your audience in the right place and at the right time and if done through the electronic device that is known as Digital Marketing.

What are the modules of Digital Marketing?


The most common and popular way nowadays to grow your business is by making a website of your business, you have seen many ads on your televisions or computer screens how the hosting companies advertise to generate leads for them that’s their way of implementing Digital Marketing.

Website a collection of World Wide Web (WWW) files that include a landing page called a home page. A company or an individual tells you how to get to their Internet site by giving you the address of their house webpage. From the house webpage, you can get to all the other pages on their internet site.

On a website, you can post relevant content of your business and generate leads.

Search Engine Optimization (SEO)

What is SEO? Search Engine Optimization is known as when you optimize your website to rank for a particular keyword on a search engine to show results when a person searches for that particular keyword.

There are two  types of SEO;

On-Page SEO

This type of Seo is done in what is visual to the audience you optimize your content, images, grammar in this so that when a user comes to your website they find the most optimized content considering they stay and surf your web page for a while.

Off-Page SEO

This is a part of Digital Marketing where backlinks come in Backlinks in the sense that how many people are linking to you. If a search engine lets say Google crawls your website and finds out that people are linking to you then it will recognize you that it is a good website because people are linking to it thus, it will get you a higher ranking.

Search Engine Marketing (SEM)

What is SEM? It is also known as Paid Search Marketing well it is a type of Seo but the difference it is paid not organic, in this method you pay the search engines to advertise your business on particular keywords to show visual results on Search Engine Results Page (SERP).

You may have seen these results as Ads when you search for something you may have seen these ads on the top these ads can be made by Google; Adwords, Yahoo; Search Ads, Bing; Ads.

This is a paid way of advertising your website as you can pay for increasing your visibility.

Social Media Marketing (SMM)

What is SMM? Social Media Marketing refers to promoting or advertising the product and services on social media platforms or websites it can be done for free but it is a long process to gain goodwill, also it can be done by the paid method to get quick results.

The top Platforms are Facebook, Instagram, Pinterest, LinkedIn, Twitter and Google+ etc. There are also many websites other than this that promotes SMM like Blogger and many more.

This method can be said the best module suited for Digital Marketing as it involves our daily day to day process and time we spend on Social Media.

Email Marketing

What is Email Marketing? Well as the name says it marketing through email, in English it means that sending commercial messages to potential contacts that can eventually turn into customers via Email that is Electronic Mail.

According to Wikipedia “The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.”

In Digital Marketing it can be used to advertise the product and services as you send a message to their Email suggesting to come back and check out the new product, it is a great way of marketing.

Mobile Marketing

What is Mobile Marketing? It is just like Email Marketing but you can say that email marketing can be included in mobile marketing as it is a part of it. In Mobile Marketing you send SMS, MMS, and Emails to you respective contacts on their smartphones and tablets.

This is a technique focused on reaching specific audiences to come and turn to be customers to generated leads for the product an services.

As the survey suggests people surf the internet on their smartphones rather than desktops. Mobile Marketing means understanding your mobile audience, designing content with mobile platforms in mind, and making strategic use of SMS/MMS marketing and mobile apps.

That is why search engine recommends using AMP Accelerated Mobile Pages to make your website load fast and smoothly on smartphone devices. What is AMP?

Affiliate Marketing

A part of Digital Marketing but can be done if you have some kind of network or a website to do it.

What is Affiliate Marketing? it is a type of marketing method in which you promote someone else’s product or services and help them in generating leads or sales so that you will receive a percentage of total revenue as a commission from them because it is commission based.

To do Affiliate Marketing you need to become an Affiliate for that business or website you should have a platform that you can sell or promote their product and services on it and also you should have a ton of audience regarding that particular niche.

Content Marketing

Digital Marketing is becoming more and more popular as Traditional Marketing is becoming less and less effective, the reason is that people most likely don’t want to go searching for things they prefer sitting and relaxing at one place and doing things online.

So, What is Content Marketing? Content marketing means marketing that is focused on creating, publishing and distributing relevant content to a targeted audience online, ultimately gaining profit.

In Content Marketing you are not promoting a business or website but you are promoting their content such as apps, blogs, videos and social media post, etc. Also, Social Media is a part of Content Marketing as you promote some content on social media by sharing it to reach audiences.

Marketing Automation

These are the software platforms which are designed for marketing departments and business to promote more effectively in the market.

What is Marketing Automation? Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster.

Mautic, Jumplead, OpenEMM, Leadsius, SalesAutopilot here are some of the top Open Source Marketing Automation software online.

Facts about Digital Marketing?
Here is an Infographic posted by Top Design Mag that will give you a complete Guide.


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